Staff Designer, Originals
2024 -> Present
Staff Designer, Originals
2024 -> Present
Underdog wanted new game formats that could drive acquisition and first-time deposits without leaning on the same old product patterns. As lead designer on Originals, I worked closely with product and engineering to turn high-risk ideas into clear, shippable bets that felt exciting, understandable, and worth expanding.
Underdog wanted new game formats that could drive acquisition and first-time deposits without leaning on the same old product patterns. As lead designer on Originals, I worked closely with product and engineering to turn high-risk ideas into clear, shippable bets that felt exciting, understandable, and worth expanding.
Ladders, 2025
Ladders, 2025
Ladders was a new format built around progressive payouts. I led the product and interaction design, with most of the work centered on making a new mechanic feel simple, trustworthy, and fun almost immediately.
Ladders was a new format built around progressive payouts. I led the product and interaction design, with most of the work centered on making a new mechanic feel simple, trustworthy, and fun almost immediately.
8
8
8
Months
Months
Months
700K
700K
Uniques
Uniques
$30M
$30M
Entry Fees
Entry Fees
$11M
$11M
Revenue
Revenue
Originals Tab, 2025
Originals Tab, 2025
I led the introduction of the Originals tab as a scalable home for Drafts and future game formats. It gave the team room to grow a new category inside the app without creating a mess around the core product.
I led the introduction of the Originals tab as a scalable home for Drafts and future game formats. It gave the team room to grow a new category inside the app without creating a mess around the core product.
Redesign & vision work
Redesign & vision work
I led concept work to reimagine Underdog’s product experience and define a stronger quality bar for future work. It helped the design team rally around a clearer direction and gave leadership a more concrete view of the role design could play in improving the product.
I led concept work to reimagine Underdog’s product experience and define a stronger quality bar for future work. It helped the design team rally around a clearer direction and gave leadership a more concrete view of the role design could play in improving the product.
© 2026 Brian Waddington
© 2026 Brian Waddington
© 2026 Brian Waddington