Lead Designer, Rider App
2017 -> 2020
At Uber, I worked across the Rider app at a time when the product was scaling fast and getting more complex. I helped shape the UI and motion foundations across the request flow and on-trip experience, partnering closely with teams across the app to make a high-frequency product feel more consistent, clear, and reliable.
Some fun impact stats from my last year:
118M
MAU
19M
Daily trips
$25.9B
Gross bookings
Lead Designer, Rider App
2017 -> 2020
At Uber, I worked across the Rider app at a time when the product was scaling fast and getting more complex. I helped shape the UI and motion foundations across the request flow and on-trip experience, partnering closely with teams across the app to make a high-frequency product feel more consistent, clear, and reliable.
Some fun impact stats from my last year:
118M
MAU
19M
Daily trips
$25.9B
Gross bookings
Ride Selection
Ride Selection
In 2018, most Uber rides came from products with relatively modest margins, while the most profitable products made up a tiny share of trips. I led foundational design work on the request flow to make ride options easier to find, compare, and understand—strengthening a core revenue surface while improving clarity in one of the app’s most important decision points.
In 2018, most Uber rides came from products with relatively modest margins, while the most profitable products made up a tiny share of trips. I led foundational design work on the request flow to make ride options easier to find, compare, and understand—strengthening a core revenue surface while improving clarity in one of the app’s most important decision points.
Super App
Super App
I helped shape Uber’s early transition into a multi-service app by exploring how new services could live inside one coherent product. The work focused on building a system that could grow without losing the speed and clarity people expected from opening Uber to get somewhere fast.
I helped shape Uber’s early transition into a multi-service app by exploring how new services could live inside one coherent product. The work focused on building a system that could grow without losing the speed and clarity people expected from opening Uber to get somewhere fast.
© 2026 Brian Waddington
© 2026 Brian Waddington
© 2026 Brian Waddington